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Shot for Fujifilm

Story by Wesley Verhoeve February 2nd, 2017

My talented friends Kara Mercer and Victoria Wright were recently chosen to be Fujifilm X-Photographers and came to NYC to celebrate the occasion. They invited a few other photographers to come by a tucked away studio in Midtown to play with a pre-production unit of the GFX 50S, their first medium format camera. Some of the Fujifilm and Adorama teams joined as well, as did a great make-up artist and models Jade and Claire.

I grew up in a house where the fridge, much to my mother's dismay, was half-full of various Fujifilm rolls at all times. The plastic film containers and iconic green packaging were among my first improvised toys and I'd spend many an evening in my father's darkroom watching the film come to live.

Fastforward about twenty years and there I was in a small studio surrounded by some of my favorite photographers as Kara handed me the GFX. Having never shot with a digital Fujifilm camera before, I know my bad, there was a little bit of a learning curve, but as soon as it clicked for me it was a real joy.

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Having the Fujifilm team there meant we were able to offer feedback right on the spot to be taken into account as they prepare the camera for retail. My first ever digital camera was a Sony Mavica, which shot onto floppy disk at a whopping 0.4 megapixel resolution. The GFX has a massive sensor, 43.8 x 32.9mm, and comes in at about 51.4 megapixels. What a time to be alive.

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I shot all of these with the Fujifilm GF 63mm f/2.8 R WR Lens, which was crisp and versatile. Per usual I shot pretty much only on the lower f stop available, and I appreciated the level of detail it was able to capture at the shallow end of the lens.

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Outfit Change

Claire switched out her top to something a bit more flowy so we could play with movement and see how the camera was able to capture it.


Crisp and Clear

My first ever digital camera was a Sony Mavica, which shot onto floppy disk at a whopping 0.4 megapixel resolution. The GFX has a massive sensor, 43.8 x 32.9mm, and comes in at about 51.4 megapixels. To illustrate how incredibly large that is, I have included several crops of the same photo below. I can zoom in at 500% from the original image before it starts showing the tiniest bit of pixelation.


Playing with Light

As I was figuring out the proper settings, again it was my first time shooting with a digital Fujifilm camera, I discovered some fun ways to play with the triggered studio lights to produce a dreamy state that suited Claire's actor personality very much. Some examples below. These effects were achieved "in camera", not in post.

All in all it was a great experience to get to test out the GFX and I'm excited to see what the Fujifilm team will accomplish once it hits retail. Recommended.


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Footnote: Thank you Kara Mercer, Victoria Wright, Fujifilm, Pia, Claire, Jade and everyone else who made it a great afternoon.
Manhattan, New York, NY, United States